Envision's Trade Show Booth Design: Effective, Memorable or Wacky?

Envision recently presented at the 2009 VMWare User Group Conference (VMUG) in Newport, RI.
What could make our 3 sessions on assessing, monitoring and managing the virtual environment memorable? Giant rabbits of course!
Why rabbits?
Creating a VM (virtual machine) is cool - in fact, it's like a magic trick. The first time someone asks for a VM, you pull the rabbit out of the hat. Magic.
The next time someone needs a VM you pull another rabbit out the hat. More magic.
This is all good and very cool, but after time, rabbits being rabbits, they will begin to multiply. You must find a way to feed and care for these rabbits or left unchecked, those rabbits will multiply until they take over entire islands in Australia.
The session that Envision presented at VMUG focused specifically on ways you can get your virtualized environment under control.
Why is this important?

1. We don't want Australia to be renamed Easter Bunny Island.
2. You want to be sure that the promise of virtualization is fully realized and that your virtual environment is a healthy one - this was at the core of our presentation as part of our VHEALTH 360 solution.

The rabbit analogy at the heart of this blog post and our trade show display was something that Todd Knapp had mentioned early on as part of what he would discuss in his VMUG session. Using that analogy as a starting point, Envision's creative department ran with the rabbits theme and churned out a booth design that definitely made people stop and take notice (it's not often you see 6-foot rabbits set against a brilliant orange background). Bonus points that the display also helped illustrate our point in a fun and memorable way!
Check out photos of our booth in action:

Labels: Jeremy G, Jeremy S., Trade Show Booth Design, Virtualization, VMUG, VMWare

posted by Jeremy S.